This thesis explores the problem of wasteful fashion consumption in light of the current need for individuals to develop a sustainable way of living. The Agenda 21 report from the Rio Earth Summit (1992) determined that sustainable consumption is an issue to be addressed in terms of resource conservation, waste reduction and a reduction of production pollutants. To date, in Australia, there are no policies or strategies in place to reduce wasteful consumption from the consumer’s perspective and it is this research and policy deficit that this thesis research addresses. |