Ebook Social marketing to the business customer: Listen to your B2B market, generate major account leads, and build client relationships – Part 2 presents the following content: Chapter Eight: Choosing platforms; Chapter Nine: A non-techie’s guide to choosing platforms; Chapter Ten: Social platforms in use; Chapter Eleven: Pick your spots: planning social marketing campaigns; Chapter Twelve: Lead generation; Chapter Thirteen: Profiting from communities; Chapter Fourteen: Return on investment; Chapter Fifteen: What’s Next for B2B social media? |
