Ebook Relationship marketing strategy presents the following content: Marketing Strategies that Build Customer Commitment and Loyalty; Foundations of Relationship Marketing Strategy; Exploratory Study of Consumer Preference Towards Common Relationship Marketing Tactics; . | Relationship Marketing Strategy By Patricia Sorce . Professor College of Business Rochester Institute of Technology A Research Monograph of the Printing Industry Center at RIT September 2002 No. PICRM-2002-04 Rochester Institute of Technology College of Imaging Arts and Sciences 55 Lomb Memorial Drive Rochester NY 14623 Phone 585 475-2733 Fax 585 475-7279 http Digital Color Where is the Market By Barbara A. Pellow Gannett Distinguished Professor School of Print Media Franziska Frey . Professor School of Print Media Patricia Sorce . Professor College of Business A Research Monograph of the Printing Industry Center at RIT Rochester Institute of September 2002 Technology No. PICRM-2002-02 Relationship Marketing Strategy By Patricia Sorce . Professor College of Business Rochester Institute of Technology A Research Monograph of the Printing Industry Center at RIT Rochester NY September 2002 PICRM-2002-04 2002 Printing Industry Center at RIT All rights reserved. i With Than k s The research agenda of the Printing Industry Center at RIT and the publication of research findings are supported by the following organizations Rochester Institute of Technology Alfred P. Sloan Foundation Adobe Systems Incorporated Baldwin Technology Company Inc. Creo Inc. RR Donnelley Heidelberg hp indigo IBM Printing Systems Kodak Polychrome Graphics MAN Roland Inc. MeadWestvaco Corporation NexPress Solutions LLC NPES VIGC Weyerhaeuser Xeikon America Inc. Xerox Corporation ii Table of Contents Abstract . 3 Introduction . 5 Chapter 1 Marketing Strategies that Build Customer Commitment and Loyalty. 7 Chapter 2 Foundations of Relationship Marketing Strategy . 11 Chapter 3 Exploratory Study of Consumer Preference Towards Common Relationship Marketing Tactics. 15 Chapter 4 Technology Requirements for Relationship Marketing . 21 Works Cited. 25 Copyright 2002 Printing Industry Center at RIT - All rights reserved. 1 2 Copyright 2002 Printing Industry Center at RIT - All
