Ebook Advanced diploma in business administration study manual: International business (case study) – Part 1 includes the following content: Study unit 1 the importance and nature of international business; study unit 2 understanding the world trading environment; study unit 3 understanding international trade; study unit 4 understanding the international business environment; study unit 5 understanding consumer behaviour; study unit 6 international marketing research and analysis; study unit 7 international business and marketing strategies; study unit 8 organisational structures, cultures and capabilities. |
