The study is intended to carry out to examine the mediating effect of the key supplier relationship management (KSRM) practices in the relationship between the supply chain orientation (SCO) and the organizational buying effectiveness (OBE). The study has used the SEM-PLS as a statistical tool to analyses the data. The findings of the study indicate that the value creation for customers is influenced through these dimensions of OBE in the following aspects: Value-oriented Purchasing: there is need for the purchasing managers to focus on the downstream supply chain side (customer) other than the upstream side during the procurement activities. |
