Chương này mô tả xu hướng hiện nay trong ngành công nghiệp truyền thông. Nó nhìn vào các yếu tố ảnh hưởng đến quyết định giá cả trong ngành công nghiệp này, và một số mâu thuẫn khác nhau và cách tiếp cận để định giá. Mục là về thị trường cho các dịch vụ thông tin liên lạc. Mục là sự phát triển về mặt trên thị trường. | Pricing Communication Networks Economics Technology and Modelling. Costas Courcoubetis and Richard Weber Copyright 2003 John Wiley Sons Ltd. ISBN 0-470-85130-9 Part A Networks Pricing Communication Networks Economics Technology and Modelling. Costas Courcoubetis and Richard Weber Copyright 2003 John Wiley Sons Ltd. ISBN 0-470-85130-9 1 Pricing and Communications Networks This chapter describes current trends in the communications industry. It looks at factors that influence pricing decisions in this industry and some differing and conflicting approaches to pricing. Section is about the market for communications services. Section is about present developments in the marketplace. Section is about issues that pricing must address. Section presents some introductory modelling. The market for communications services The Communications Revolution We are in the midst of a revolution in communications services. Phenomenal advances in fibre optics and other network technology enhanced by the flexible and imaginative software glue of the World Wide Web have given network users a technology platform that supports many useful and exciting new services. The usefulness of these services is magnified because of network externality. This is the notion that a network s value to its users increases with its size since each of its users has access to more and more other users and services. This is one of the facts that spurs the drive towards worldwide network connectivity and today s Internet revolution a revolution which is changing the way we engage in politics social life and business. It is said that the electronic-economy based as it is upon communications networks that provide businesses with new ways to access their customers is destined to be much more than a simple sector of the economy. It will someday be the economy. In a world that is so thoroughly changing because of the impact of communications services the pricing of these services must play
