They will check your knowledge of more business words and essential business expressions so that you can understand and communicate more effectively and confidently. | a hange the image ol a pioduct 01 scivice. b Aiming at the mass end of the market. c A range ot minor products which all carry the name of a major product. d Aiming at the luxury end of the market. e A promotional activity over a specific period of time. f When a famous person recommends a product in an x advertisement. g Matching what the business organization produces with what customers want. h Promoting a product or service with exaggerated or intensive publicity. i A small specialized part of a market. J A product which can be recognized by its name. k When the same letter is sent to a large number of possible buyers. I Supporting a cultural or sporting enterprise in return for advertising. m One with too many competing products. n A booklet giving information about the company s products or services. o What the sales rep says to the potential customer. Letters which you get about products and services which you haven t asked for and probably don t want are called junk mail Use the terms in this test to define the marketing strategy of your company Do you occupy a niche9 Are you in a crowded market9 Have you repositioned any of your products recently9 Section 3 Areas of business 25 riuman resources Genciosily Inc. has decided to improve the working conditions of its employees. Choose the correct term for each aspect of its new policy. You can then compare the HR policies of your company with the policies of Generosity. 1 We will increase the amount of maternity leave for women who are expecting babies. a maternal leave b mothering leave c maternity time ct maternity leave 2 We will increase the size of the by 10 . a manpower b workforce c human resources d employees 3 We will give everyone training al least twice a year. a in-house b tailoring c designed d outhouse 4 Night-workers will get pa id double time for working unsocial hours. a owl b shill c time d group 5 There will be no more annual interviews. a superior b appraisal c objective d holiday 6 We will
