Web Programming with HTML, XHTML, and CSS- P12: There are a lot of books about designing and building web pages, so thank you for picking up this one. Why do I think it is different? Well, the Web has been around for over a decade now, and during its life many technologies have been introduced to help you create web pages, some of which have lasted, others of which have disappeared. Many books that teach you to write web pages are revisions of earlier versions of the same book and therefore still take the same approach as the previous edition did | Chapter 13 Putting Your Site on the Web Most hosting providers actually require that you use FTP to transfer your pages onto their servers which means that you need an FTP program sometimes referred to as an FTP client to put your files on a server. Most FTP programs have two windows each with a file explorer. One represents the files and folders on your computer the other represents the folders on the web server. In Figure 13-7 you can see the folders on my computer and on the right you can see those on a web server. Figure 13-7 The table that follows shows some of the most popular FTP programs. Product Name URL OS FireFTP http Windows and Mac OS X Cute FTP Windows and Mac OS X FTPX Windows Fetch Mac Transmit transmit Mac Each of the programs is slightly different but they all follow similar principles. 521 Chapter 13 Putting Your Site on the Web When you register with a host this host will send you details of how to FTP your site to its servers. This will include An FTP address such as An FTP username usually the same as your username for the domain An FTP password usually the same as your password for the domain Figure 13-8 shows you how these are entered into the FTP program called Transmit on a Mac. Figure 13-8 While you can download trial versions of several of these programs before you buy them to find out which one you are most comfortable using most of these programs have graphical user interfaces that are very similar. Search Engine Strategies Now that you have your site on the server you want people to come and visit it. One of the best ways to get visitors to your site is to ensure that users can find your site in a search engine when they enter words that are relevant to the content of your site. Preferably they find you in the top ten values returned. Beyond meta Tags You have already seen how search engines can use the meta tag s description and .
