Technical writers write, edit, and prepare publications in many fields of technology, science, engineering, and medicine, including articles for technical and scientific journals, both in print and online. | Duties of the Technical Writer 61 readers becomes of paramount importance. If you think that you have this ability together with imagination and proper motivation technical journalism may be your career goal. In general the technical press magazines journals and publishing houses employs fewer writers than other areas. However interest in this field is increasing as publishers realize that secondbest writing on technical subjects is not enough and that in a highly competitive field they must employ technically trained writers. One professional in the field has noted that an increasing number of journalistic jobs are open to engineers and scientists. Some of these opportunities include science reporting for newspapers professional and trade journal writing and editing technical and industrial publicity work science writing for radio and television and freelance technical writing. This increase reflects a growing interest in engineering and scientific news at both the lay and technical levels. Advertisers also have realized the potential in the technical advertising field which makes the technical writer almost indispensable. The same thing is true of technical publicity as advertising agencies are trying to locate technically trained writers or engineers with a flair for writing. Promotional Writing Advertising brochures pamphlets and catalogs are published and distributed by companies to sell their products and to attract new customers. The job of a technical advertising copywriter is closely related to that of a promotional and publicity writer. The technical writer who works in this area is usually employed by an independent advertising agency whose clients are companies that need outside help in advertising their products. 62 Opportunities in Technical Writing Careers An example of this type of writing is the literature that pharmaceutical salespeople give to physicians along with free samples of their companies products. Similarly salespeople for agricultural .
