Clear and persuasive oral and written communication is essential to effectively market your center and convey its story to a target audience—whether they are residents, prospective partners and funders, or the community at large. Whether making presentations to a large public gathering, meeting more informally in small group sessions, or writing professional correspondence, your familiarity with public speaking skills, techniques, and tools will enable you to spread your message more successfully | 2002 Regional Technical Assistance Workshop Public Speaking/Professional Correspondence Objectives You will learn: ♦ To clarify and highlight the key attributes of your NN center. ♦ To effectively communicate your center’s story to residents, stakeholders, potential partners, and potential funders through the use of PowerPoint and oral presentations. ♦ To develop correspondence that effectively communicates the intended message of the center. Key Points ♦ Communication as primary tool for successful marketing and soliciting from prospective partners and funders. ♦ Importance of effectively developing and delivering your NN center’s story. ♦ Presentation development process, including: – Creating and articulating center’s story. – Knowing the audience. – Writing with a specific purpose. – Understanding the material. – Anticipating questions. – Verbally articulating how the center can benefit the stakeholder. ♦ Effective storytelling through powerful presentations and written communiqués. ♦ Professional correspondence as an effective means of supporting and sustaining partnerships, soliciting funding and community resources, and marketing the center’s programs. ♦ Writing techniques that attract the readers’ attention. Public Speaking/Professional Correspondence 1 2002 Regional Technical Assistance Workshop Program Development Materials Public Speaking/Professional Correspondence Clear and persuasive oral and written communication is essential to effectively market your center and convey its story to a target audience—whether they are residents, prospective partners and funders, or the community at large. Whether making presentations to a large public gathering, meeting more informally in small group sessions, or writing professional correspondence, your familiarity with public speaking skills, techniques, and tools will enable you to spread your message more successfully. You Will Learn Mission/ Benefits • To communicate your center’s story effectively Story to .
