The more you read, the more words you will see. The more words you see, the more you will learn. Reading can be a very enjoyable experience, so make sure you read things that are interesting to you. Then you will have fun, improve your vocabulary, and build skills you will need fortheTOEIC, all at once. When you read, there are several strategies you can use to improve your vocabulary. | Lesson 4 WORDS TO LEARN address avoid demonstrate develop evaluate gather offer primarily risk strategy strong substitution Business Planning Study the following definitions and examples. 1. address n. a formal speech v. to direct to the attention of a. The article praised her address to the steering committee. b. Marco s business plan addresses the needs of small business owners. 2. avoid v. to stay clear of to keep from happening a. To avoid going out of business owners should prepare a proper business plan. b. Lloyd s errors in accounting could have been avoided by a business consultation with his banker. 3. demonstrate v. to show clearly and deliberately to present by example a. Alban s business plan demonstrated that he had put a lot of thought into making his dream a reality. b. The professor demonstrated through a case study that a business plan can impress a lender. 4. develop v. to expand progress or improve a. Lily developed her ideas into a business plan by taking a class at the community college. b. The restaurant Wanda opened ten years ago has developed into a national chain. 5. evaluate v. to determine the value or impact of a. It s important to evaluate your competition when making a business plan. b. The lenders evaluated our creditability and decided to loan us money. 6. gather v. to accumulate to conclude a. We gathered information for our plan from many sources. b. I gather that interest rates for small businesses will soon change. 7. offer n. a proposal v. to propose to present in order to meet a need or satisfy a requirement a. Devon accepted our offer to write the business plan. b. Jackie must offer her banker new statistics in order to encourage the bank to lend her money toward her start-up business. 8. primarily adv. first most importantly a. We are primarily concerned with convincing the board of directors to apply for the second loan. b. The developers are thinking primarily of how to enter the South American market. 9. risk n. the chance
