You may be surprised, but the market is not as difficult to understand as you might think. By the time you finish reading this chapter, you should have enough knowledge of the market to allow you to sail through the rest of the book. | Brought to You by Like the book Buy it Tit iMswaote Me to frtrjtoiog Toe Nett to Know L 4twr Stotts j UNDERSTANDING STOCKS How to place a trade Know when to sell Evaluate a stock What makes stocks move Steps to get started Where to get advice How margin works Why investors lose money UNDERSTANDING STOCKS Michael Sincere McGraw-Hill New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi Sanjuan Seoul Singapore Sydney .