Professional Web Design: Techniques and Templates- P11: This is the must-have book for designers who want to expand their skills and improve the quality of their designs. Learning CSS technology and continually improving one's design and developer skills is essential for every Web designer in today's marketplace. The goal of Professional Web Design: Techniques and Templates is to educate beginning-to-intermediate Web designers on the various issues involved with Web design through general discussion, case studies, and specific tips and techniques | 482 Chapter 17 Search Engine Optimization SEO xml version encoding UTF-8 urlset xmlns http schemas sitemap xmlns xsi http 2001 XMLSchema-instance xsi schemaLocation http schemas sitemap schemas sitemap url loc http loc change f req monthly change f req priority priority url url loc http loc change f req monthly change freq priority priority url url loc http loc changef req monthly change f req priority priority url url loc http loc changefreq monthly changefreq priority priority url url loc http loc change f req monthly change f req priority priority url url loc http loc change f req monthly change freq priority priority url Figure Example of an XML sitemap. upload a sitemap. The great thing about this service is that Google will verify if the file is written and uploaded correctly. Case Studies This section examines three case studies in which the techniques in this chapter were used to increase each site s search engine results. Each site is unique in its coding and SEO history things learned from the SEO efforts and the results achieved. Please purchase PDF Split-Merge on to remove this watermark. Case Studies 483 Case Study 1 This case study was conducted for see Figure . It was optimized for Web design which is a very competitive field. Over the years the site has had a lot of SEO work done to it and it has a decent number of sites linking to it. For the past couple years however the site had all meta data removed so it has been floating dead in the water relying solely on past SEO standings. The SEO work was done in .
