Managing Your Business with Outlook 2003 for Dummies 13. Trong cuốn sách này, các bạn có thể biết cách làm thế nào để tổ chức, lãnh đạo nhóm của bạn và doanh nghiệp của bạn bằng cách tạo ra các thủ tục cho các mục tiêu kiểm soát, thông tin liên lạc thông qua e-mail, kiểm soát bán hàng, hoạt động tiếp thị, nhiệm vụ, và chia sẻ thông tin. | Chapter 7 Working with BCM Reports 101 Figure 7-1 Search report information faster by using View By Groups. By Category Because you can create any category see Chapter 4 you can identify vertical markets. For example a fresh fruit distributor supplies customers in different markets such as restaurants pie companies and ice cream factories. Create each category and list them to understand in which vertical market you have a better market share. You can also analyze your profitability within each market and see which one bring more results. Conclusions like The ice cream market has a better market share but a lower profitability than the desserts market can help you create new solutions such as promoting your products in the desserts market by using special recipes or other offerings. Remember that besides the Report option you can list your accounts by using the view by Category on the Navigation Pane. Neglected I call this report forgotten customers. Did your company give up on certain customers or simply forget about them Is there any new barrier such as a personnel change or a new competitor in the field Analyzing the number of neglected accounts can show you problems not previously detected and ways to find solutions. Read the neglected customers histories and call the ones that warrant additional contact. Often a phone call to a neglected customer restarts the relationship. 102 Part II Managing Contact Information History When I worked in sales before any phone call or meeting I used to read a copy of the customer profile and analyze last actions and unanswered requests. An Account or Business Contact History Report presents the customer s historical records which you can use in meetings or read prior to starting new negotiations. Read the customer history before a phone call and print the report to have it in your hands for a meeting. Quick Accounts List This report only lists your accounts with the primary contact. Accounts List with Business Contacts This .
