Managing Your Business with Outlook 2003 for Dummies 27. Trong cuốn sách này, các bạn có thể biết cách làm thế nào để tổ chức, lãnh đạo nhóm của bạn và doanh nghiệp của bạn bằng cách tạo ra các thủ tục cho các mục tiêu kiểm soát, thông tin liên lạc thông qua e-mail, kiểm soát bán hàng, hoạt động tiếp thị, nhiệm vụ, và chia sẻ thông tin. | Chapter 16 Minding Your Marketing Methods 241 Mailing Form Checklist Goal Figure 16-1 The Mailing Form Checklist helps you plan the mailer step by step. Information format Printed mailing Electronic Mailing Letter Newsletter Magazine Invitation Folder Folder Others Customer base selected by Marketing Segment Job descriptions Territory Others Specification _ Answers expected by Answering card Site form E-mail Phone call Answering Support Schedules Who will collect the answers an dtake the actions Names Specify Actions _ Attach telemarketing script to support the program Return of investment Metrics Calculate the labor cost and program expenses. Measure the sales increment by customer and by time in 30 days or 6 months return. Printing direct mail The great advantage of printing direct mail with Outlook is the capability to personalize each letter by inserting the name of the person not only in the address line but also in the content making each letter look unique to the addressee. Setting up the procedure you can print hundreds of letters with specific details for each customer. Besides merging the entire Contacts list you can send the communication to certain contacts selected by specific criteria such as cat owners for a pet shop or job descriptions for an industry offer. The following sections explain merging contacts. Business Contact Manager users can use the same steps by selecting their Accounts or Business Contacts list. 242 Part IV Controlling Business Processes Merging all contacts with a letter Merging each name from a customer list is easy with Word and Outlook together with their mail merge options. For example say that Golden Pet Shop is moving to a new building and the owners want to invite their customers to an inauguration party. They have their entire customer base in Outlook Contacts and used categories to classify customers by their pets with
