Money - The 8 habits of winning investors 12. Cuốn sách này giúp các bạn tham khảo và học hỏi được những kỹ năng kinh doanh hiệu quả với 8 thói quen để làm nên những chiến thắng của những nhà đầu tư, làm sao để đầu tư đúng thời điểm, đúng chỗ và đúng cách nhằm đem lại lợi nhuận cao nhất trong kinh doanh. | bracing us to capture uncertain rewards. Our anticipation circuitry says Paul Slovic. a psychologist at the University of Oregon acts as a beacon of incentive that enables us to pursue rewards that can be earned only with patience and commitment. I fwe derived no pleasure from imagining riches down the road we would grab only at those gains that loom THE STUFF OF MEMORIES researchers IN GERMANY tested whether anticipating a financial gain can improve memory. A team of neurologists scanned people s brains with an fMRI machine while showingthem pictures of objects like a hammer or a car. Some images were paired with the chance towin half a euro while others led to immediately in front of us. Thus our seeking system functions partly as a blessing and partly as a curse. We pay close attention to the possibility of coming rewards but we also expect that the future will feel better than it does once it turns into the present. A vivid example of this is the stock of Celcra Genomics Group. In September 1999. Celcra began sequencing the human genome. By identifying each of the 3 billion molecular pairings that make up human DNA. the company could make one of the biggest leaps in die history of biotechnology. Investors went wild with anticipation driving die stock to a peak of 244 in early 2000. Then on June 26. Celcra announced that it had completed cracking the code. no rew-ard. The participants soon learned which pictures were reliably associated with the prospect of making money and the scan showed that their anticipation circuits fired furiously when those images appeared. Immediately afterward the researchers showed the participants a larger set of pictures including some that had not been displayed inside the scanner. People were highly accurate at distinguishing the pictures they had seen du ring the experiment and equally adept at recognizing which of those pictureshad predicted again. Three weeks later the participants came back to the lab. where they wrcrc shown .
