Corporate Reputations, Branding and People Management 1. This book is essential reading for CEOs, marketing and HR practitioners who are serious about making a valued contribution to the success of their organization. This book outlines the future scope and contribution of human resources to business strategy. It is one of the first serious studies of the corporate landscape and is very well researched and practical. I hope you get as much out of this book as I have. | Graeme Martin Susan Hetrick Corporate Reputations Rrandinp and People Management A strategic Approach to HR Corporate Reputations Branding and People Managemert To Sue and Christine for their help and encouragement throughout this project - Graeme To my husband Christopher and our children Alexander and James - .
