Corporate Reputations, Branding and People Management 24. This book is essential reading for CEOs, marketing and HR practitioners who are serious about making a valued contribution to the success of their organization. This book outlines the future scope and contribution of human resources to business strategy. It is one of the first serious studies of the corporate landscape and is very well researched and practical. I hope you get as much out of this book as I have. | 214 Corporate Reputations Branding and People Management Alternative perspectives If you are beginning to form an opinion that all of this ration-alismis eitherall rightintheorybut wouldn t work in practice is really little more than old wine in new bottles or to put it more sa bitofttityWitltreyouare sell witiihbiWo have nothing against Time booku but to ropoet oun tafe on these mauenr -life ain t lOat simple hreo eireode introduced thethreoothor lensed inChapieubiWhiuh otberafOosh perspeaivr oe me onswere ee yoti HR styatege qn iton. Thde also help bointout ihr e eod weol of the deriun school ane some of due new dwtOopmnntr in arehiteerure mti segmentatiobi Evolutionary perspectives the focus on markets and the new deal in employment As wesuggvstedearli er evolutionadperspacVvesrest on assumptions that all markets in the long run are perfect with few or no significant barriere to entry also that these all-powerful mar kets cun setect out the fttleut pompantes Str suntral in competitive mark eavironntents. Whom such msrSett noel ls a ready suptn oOtirmv wlllingto etttor otro sstnnttnnprocebs to drive the lb-ceo of tmmpeOkou to n point where they become overpopuloted. Only tSoso ho Ito- nonsopol tot psitiote r fit with the Otnopenote dynamics hl tho industry tt maeO úzéeg profits anb rnlntaistog cost át runites tn the tong run . The boom in ths 1990s and dpchomb decline in olte narh-part of the sorrent denude illutn atsr rhIs poiut ooitv well. It ir also likely tbotmnny rfthenerneroue tons t rnnb ttmcapi lv expandiny eotminers null t-trading mnAs in ehe Pt Atta and Europemi ettffc1nnt sso-eCste-Yubne ltatacn-peVrt-t are excepnonr tdat plonn thil mtn. As a remd strsletlydoeris ioralter tamch cM ctlmstanchs especlalb Hnstsatstpi Moreover they have little faith in the cepasúy of mamadis ant 1 to tto osier than contain roste fot repcsnerm cornt advantage 1 ensure then fi snre flexible ono t to t pond tu rapid Chapter 6 HR strategy and .
