Corporate Reputations, Branding and People Management 26

Corporate Reputations, Branding and People Management 26. This book is essential reading for CEOs, marketing and HR practitioners who are serious about making a valued contribution to the success of their organization. This book outlines the future scope and contribution of human resources to business strategy. It is one of the first serious studies of the corporate landscape and is very well researched and practical. I hope you get as much out of this book as I have. | 234 Corporate Reputations Branding and People Management as part i-coiioiiiiciiiipi-italisiii at rarious points in recent history and in certain regional contexts with par-liculaily good effect bnf not u the ease of AT T in out opening chaptei and Wal-Mot-ie lheprevious ehoPlor .0o liOeXl two-by-two form or-bexolouy ithereepiegorins are an oversimplification or the strategies employed Py niNEx oahidt are often more complicated bo bhiity reflaoing an tnmcute ah of influences Tayeb 2003 . Box Geocentric HR practices at UBS and Unilever Polska UBS UBS nowthe sixthlargestfinancipservicesgroup operates on a global organizational structure reflects this with country managers representiyg tho butmess and ftrnoOooa- areas such at HR. box example tha Glate H nxloatPooure-ngi besed in XooUk-n sepenuie the Globai Htesh ohTolon- Mhnaaemooti UoseO in Nap YutL UBS het around SOOti omptno with 6-7e00 brnsad tt foe UH. Apoon-taa to r-. . . ntoGtazution tad Oevu o mnjor itrue fop lha bosinoss dop many years. The drieors ere baoee on o de-ire to integrant tHe coni ny adhaa borders effidendes afzcaOe aao numarno troindienB Oat aoadsnod shop . ThechdlVngetoxthpHRteamsp asrx use nn Plxa urindx4 Uo govern proahs t . Ao an puamnle Uto fo or prinoinOs are lend at part of a glnPol ovorun íaxobwOlrX fob em 0oypu nmo Vacana are ss adhs iio-o ir e ri lly bofore oommencino nut externaisearth HR managua reUofiouthlp pith Ueadtlournera not tite O mun ol Head-hunlelxare for jobs above a certain grade One of our intcbvo-wocs commentecl yhar themore yoiiiooe foe ano aonf commonality themndeexu UmdlPem .Thlbappzoezhmeauxthorwneo employmen-pbl1nies ore adplxlidooexealedl 10 immediao engagement oofo roun n mobhdeh from Imion OnosuRi ta iml-temm. tauon. In rtanenoes for o e HR fi ncoon nathm o BS xtx 0est on developino o 0 mmdreai dot mee on foe roie ar d appabibidt nf foo HR function aod On xe1anonxPip whh tin bnnrnese oa a mar p yytne r. Unilever PohOa .