Corporate Reputations, Branding and People Management 36

Corporate Reputations, Branding and People Management 36. This book is essential reading for CEOs, marketing and HR practitioners who are serious about making a valued contribution to the success of their organization. This book outlines the future scope and contribution of human resources to business strategy. It is one of the first serious studies of the corporate landscape and is very well researched and practical. I hope you get as much out of this book as I have. | 334 Corporate Reputations Branding and People Management Thefirm has explicitfundingapplication criteria Information is provided in the local language The firm subscribes tothe W Reporting Initiative a multistakeholder procesiandindepbndensinilitutign dpt sets sustainability re posbn mtdelitiat. Based on pubtiphed inPormaunb o n the intbmer Jones has eatii Diggee as scoring thcliigiicsipossiblcmarkSi The conplusiont oethtt authtsp mg tPetDiaubo r effibts pteotpotate citizenshiphanp eid uffinbuildtop social capital inside and outside the firm. Social capita. refers pt the levetp ef tnset seciutly retpopslhle norms of behaviour tonephhvt rip Utettee PadittoIndonthdg andinolPepp organization through theestaiens ip peiiel proeraminep PC ttolMeee have been bVPi Pe P sitire gi reisipgeovial souM wiiit pmei allowing Ham et mphe pstsM coniribctienn e epnmiy rsppe eroding in an industty lhat o some Neel eoncapn ep ooopie. The CC programmes gape bcpir vec Mc ln recipeino raioni. i . They tepe is wosd of warning c weveg tfpe subordinatinavbrpotohec izphsOatosemmen ral 5 t e its values to the company . There is an observable trend away from purely charitable projects motivated by community need to projects that directly serve the interestsof Diageo isunderstandable it isa risky strategyasifu fde rmiueaone oftta mnjor Isenefitaof torpoaato citizenship projeoaswhiulHst hubuildrn0 apo uodwiH powaHsthe company bnssdore kpuhskmuolvemeutmthenommunity. jp. tpt Source BasedonBe k Jon esandPoll itt 01005 References Bakan J. 2004 The corporation the pathological pursuit of profit. New efnrnncgsss. Bebchuk L. A. and Fried J. M. 2006 Pay without performance overview ge the issues. Academy ofManagewentPeopectives 20 5-24. Bek D. Jones I. Wiando onitt M. G. 2005 How do multinationals build nooivi capital EHagno s enrporata chizenship peogramme Working liapio- S . SMitnsRmdcneh Meti t li 2005. UniDrjy oi Ciimbne . Chapter 9 Corporate strategy .