Corporate Reputations, Branding and People Management 37. This book is essential reading for CEOs, marketing and HR practitioners who are serious about making a valued contribution to the success of their organization. This book outlines the future scope and contribution of human resources to business strategy. It is one of the first serious studies of the corporate landscape and is very well researched and practical. I hope you get as much out of this book as I have. | 344 Corporate Reputations Branding and People Management Strategic partners Small number of senior HR professionals working closely with business leaders influencing strategy and steering its task of strategic partners is to ensure the business makes best use of its people anditspeople opportunities -----------------------------------------------------s--------------- --------------------------------------------------------------------- ft -i-io-- HRcentres ofexcellence _ Small teams of HR professionclexcerSe wish specialistknowledgeofleading-edge role of centres of excellence is to deliver competitive business advantages through HR innovations in areas such as reward learning management development legal services employesengsgemsntsndtalsnt management Shdared services A that handles all the routine transactional services across the business. Shared services typically provide recruitment payroll absence monitoring employee records and advice on the simpler employee relations discipline and grievance issues. Shared services remitis to providelow-cost effective HR administrate Figure The new HR hierarchical division of labour. influenced the CIPD in the UK. Note in addition how this report hte ar iedfor the divisionoflabour in Figure . There isagrowing reallzanon h er thM business partnering meynot brapptopiUite ie all orgenizostons rm evidence points out thar it e hare negesive enh ungxbegtnd consequeores enen whon tg h ruccessMly tmplemenrod bHeoe-Hailey a d 0005 . For example in n retebt disrnrsion wo hnd with one senihnHPdirertpowhoOadatsenlpteb to 1 1 business partnering intheUKeniversity recsor hepolnthdout the problnmeoeusinosncaianguageanpm gui wlgg sca drietn with highlyqonlificb ootio -teff wltn not frame true problems ip coerel disdeuroo bgnprlnussandofrnt-egy. This is a peint to winch ru rdrS mn ip nit ctaptoe _ Box I .
