Make Millions and Make Change 8. This book focuses on a high-growth, small business theory with a particular emphasis on modern technologies and marketing. We feel these areas are often shortchanged in business academia but still offer the most opportunity for small businesses. Make Millions and Make Change! is a living document that can serve as your raw code to “get rich and serve the world.” It will be most effective if you are adding to it constantly, fine-tuning the elements that work best for you and eliminating those that don’t | Make Millions and Make Change Take a chicken and its eggs. While the chicken is the baseline the egg has the opportunity to mutate in order to adapt stronger competitive characteristics so the chicken s basic genetic stability ensures that the egg does not stray too far while trying to diversify and improve the chicken s genus. We know that cash or salary makes employees feel comfortable and stable however since it is a sure thing it does not make them terribly competitive. This is why stock options are often used to incentivize them to mutate into more effective efficient and ultimately more profitable workers. However with no salary component most employees feel insecure and unstable. The two are mutually dependant to enable an optimized competitive evolutionary environment for your business much like the double helix DNA structure life and art the chicken and its eggs and other mutually dependant evolutionary models. Based on the above we have crafted our own broad business philosophy that we have coined Hype Theory. Hype Theory holds two forces hype and reality follows the same patterns of natural selection discussed above and they are mutually dependent on each other for optimal success. Hype and reality working in concert enable a powerful evolutionary force as does a DNA strand. The Reality you work hard every day on creative processes and products to make your clients happy. The Hype at the same time you can project the proposed greatness of your future company to the press your prospective clients and others. 70 Best Practices as Weapons You are simultaneously protected with your base reality of excellent plans products employees intellectual property financing and so forth and can therefore safely project your hyped up confidence in the market which is likely to appeal to new customers and help uncover a variety of potential opportunities that you are qualified to leverage. Again you are creating a self-fulfilling prophecy by projecting your real world .
