Make Millions and Make Change 9. This book focuses on a high-growth, small business theory with a particular emphasis on modern technologies and marketing. We feel these areas are often shortchanged in business academia but still offer the most opportunity for small businesses. Make Millions and Make Change! is a living document that can serve as your raw code to “get rich and serve the world.” It will be most effective if you are adding to it constantly, fine-tuning the elements that work best for you and eliminating those that don’t | Make Millions and Make Change Any information you want to disclose should be prepared in advance so you are not caught with your guard down. It is also a good idea to know in advance what type of deal you might accept if any. If you do not want to sell your company for a fair market value then do not waste your time and money by working with people interested in mergers and acquisitions. They will not pay more than what it is worth and you will not sell for less. The most common conservative model a buyer is likely to use to estimate your target corporation s current value is discounting your estimated future cash flows back to what they would be worth today given their expected profit margins over time taking in to account the other opportunities for your assets and expected interest rates. That will be used as a guidepost for their offer which is likely to have many interrelated parts generally including some at risk components like stock options and earn outs. There are many factors a buyer will consider to determine your estimated future cash flow which you must also consider for your business narrative to the buyer to create the intended perception. They will be interested in your longevity intellectual property resumes and bios customer lists and contracts debts service liabilities and opportunities leases hard assets non-competed and proprietary invention agreements for staff the sanctity of your books and a variety of other objective and subjective measurements in their due diligence process. 80 Best Practices as Weapons Ideally if you personally like someone which would be considered the social aspect of a deal and you believe that they represent the best potential buyer of your company then you might give their offer extra consideration beyond its price. However keep in mind that the attitudes the buyers present might not be genuine and the people with the most money can afford to put on the nicest presentations often without being questioned by seemingly