Make Millions and Make Change 10. This book focuses on a high-growth, small business theory with a particular emphasis on modern technologies and marketing. We feel these areas are often shortchanged in business academia but still offer the most opportunity for small businesses. Make Millions and Make Change! is a living document that can serve as your raw code to “get rich and serve the world.” It will be most effective if you are adding to it constantly, fine-tuning the elements that work best for you and eliminating those that don’t | Make Millions and Make Change 5. 85 of your time should be spent doing projects sales and customer service. The remaining 15 should be improving customer service to enable more sales while offering your present clients with better value. 6. Employees should have the feeling that their organization is superior to competitors so they can happily express that to others. In any area where a person does not believe this to be the case he should take action to change it and discuss it with others at departmental meetings. 7. Read and share relevant articles and books on your specialty study the official technical specifications guiding the details of your industry learn from other employees try new products apply and achieve mastery of the freshest technologies and make learning a treasured component of each position. 8. Push your sales and marketing program hard so you can i. remain at the top of your business peer group ii. defy remaining naysayers iii. gain market share iv. do more stuff as a group like parties dinners and trade shows v. buy new stuff vi. get raises and bonuses vii. take more training courses. 90 Best Practices as Weapons 91 Make Millions and Make Change .
