Make Millions and Make Change 13. This book focuses on a high-growth, small business theory with a particular emphasis on modern technologies and marketing. We feel these areas are often shortchanged in business academia but still offer the most opportunity for small businesses. Make Millions and Make Change! is a living document that can serve as your raw code to “get rich and serve the world.” It will be most effective if you are adding to it constantly, fine-tuning the elements that work best for you and eliminating those that don’t | Make Millions and Make Change that matters. The bottom line is the bottom line if all offers provide the same quality level for the same services. So if you like several of the vendors and their offers are practically incomparable then your decision will be harder to make. In reality hiring vendors is not so clear-cut and not necessarily at your unilateral discretion. For example if you live in the northeastern United States you probably had to suffer from the notoriously hideous phone services of Verizon and their predecessors Bell Atlantic Nynex etc. since they are the monopoly providers in most areas. Those businesses that absolutely depend on phone services to survive are in a pickle. They have to pay whatever outrageous charges the monopolistic providers throw at them or they will lose their services and could go out of business. Moreover they have to accept minimal and poor quality customer services since the incentive to provide quality services is eliminated in monopolistic enterprises. The same issue exists with Comcast Cable Television another example of terrible and traditionally monopolistic services in the northeastern US. With no incentives to improve monopoly providers can be expected to give consistently bad service. In these two cases weak pseudocompetitors exist today but they are still severely handicapped by legacy issues such as being forced to lease their competitor s ancient systems infrastructures at non-negotiable prices set by politically and financially influenced utility boards. In many other cases there are only a few products and service providers for the items you require or desire so you are beholden to the limited market whether you like it or not. If you are uncomfortable 120 Make Dollars - Use Sense with the corner of the market where you have been boxed in your best bet is to try to break the popular paradigm. Mix up your marketplace by constantly finding and creating alternative products and services to differentiate yourself .
