While the same rules of thesis statement, research, and supporting evidence apply, there are preparations for presentation and delivery that are unique to a speaking situation. | CHAPTER FIVE Writing for Persuasive Speaking THIS CHAPTER will show you how to prepare for a persuasive speech. While the same rules of thesis statement research and supporting evidence apply there are preparations for presentation and delivery that are unique to a speaking situation. Many students find that when they prepare for a persuasive speech they learn techniques that help them with their writing. Unless you are asked to speak impromptu the three methods of delivery you will use to deliver a formal speech are extemporaneous manuscript and memorized. All three of these forms require careful planning and a good bit of writing. Certainly if you re going to read a prepared speech it has to be written beforehand. If you re going to deliver it from memory you have to have a text to memorize. If you re speaking extemporaneously you have to prepare note cards to help you practice your delivery. All three types of public speaking require the same kind of careful planning selecting and revising that a written paper requires. 53 Writing for Persuasive Speaking EXPRESS YOURSELF The persuasive speech however is unique from the written argument for three reasons. First you will have a wider more diverse audience in front of you. Second you have the advantage of non-verbal communication including visual aids to bolster your position. Third you will have the disadvantage of having only one opportunity to make your point your audience cannot go back and re-read for clarity. If you don t get it right the first time you ve lost your point. Since we have already covered the statement of purpose and thesis statement issues see Chapter 4 let s focus on the elements of communication unique to persuasive speaking. The structure of the persuasive speech is much the same as the written introduce your argument argue your three main points conclude by reaffirming your thesis and presenting your call to action Introducing your argument The introduction of an oral presentation is also .