Oracle CRM On Demand Dashboards- P2: There are many people I would like to thank as I sit here after having just penned the final chapter of this book. I am sure I will miss many specific people if I tried to list them all, but I am compelled to mention some specific supporters. | nalytics or business intelligence is one of the hottest topics in corporate boardrooms around the world. It seems that the ability to report on business data is a base requirement for many software purchase decisions and is a differentiating factor in the hosted CRM or Software as a Service SaaS selection criteria. The ability to build powerful reports is something that is becoming more common as this trend continues. The additional ability to deliver these powerful reports to the users of the systems is a bit more elusive. Well-built insightful analytic reports are only useful if the individuals who need that information are able to access and understand the reports without a great deal of effort. Software as a Service is quickly becoming a norm rather than an emerging trend. The current economy may have driven more companies to this software model whereby companies pay for licenses to access software on external servers rather than pay for an installation of the software on their own servers. This is often a more economical model as companies do not have the additional cost of software hardware and support personnel. Oracle CRM On Demand is one such SaaS application and the topic of this book. With Oracle CRM On Demand users have access to a world-class customer relationship management application that includes an extremely robust business intelligence tool called Answers On Demand. Answers On Demand is included with each license rather than as a separate cost. With the latest version of Oracle CRM On Demand users have the ability to create custom dashboards within which to deliver their reports to the screen. xv s . xvi Oracle CRM On Demand Dashboards About Oracle CRM On Demand Oracle CRM On Demand s roots begin with . was the first hosted CRM product for Siebel Systems. Siebel Systems was the leader in the CRM industry at the time but the world was not yet ready for and that service shut down in 2001 due to a lack of interest. A .