The Fundamentals of Graphic Design- P1: This book is about graphic design rather than being a book of graphic design. The distinction may seem slight, but it is fundamental to this volume as it covers the graphic design industry and its processes rather than simply functioning as a coffee-table book. | another in the AVA Academia series. Academia Academia The Fundamentals of Graphic Design Gavin Ambrose Paul Harris An AVA Book Published by AVA Publishing SA Rue des Fontenailles 16 Case Postale 1000 Lausanne 6 Switzerland Tel 41 786 005 109 Email enquiries@ Distributed byThames Hudson ex-North America 181a High Holborn London WC1V7QX United Kingdom Tel 44 20 7845 5000 Fax 44 20 7845 5055 Email sales@ North American Support Office AVA Publishing Tel 1 908 754 6196 Fax 1 908 668 1172 Email enquiries@ English Language Support Office AVA Publishing UK Ltd. Tel 44 1903 204 455 Email enquiries@ Copyright AVA Publishing SA 2009 All rights reserved. No part of this publication may be reproduced stored in a retrieval system or transmitted in any form or by any means electronic mechanical photocopying recording or otherwise without permission of the copyright holder. ISBN 2-940373-82-5 and 978-2-940373-82-6 10 9 8 7 6 5 4 3 2 1 Design by Gavin Ambrose Production by AVA Book Production Pte Ltd Singapore Tel 65 6334 8173 Fax 65 6259 9830 Email production@ All reasonable attempts have been made to trace clear and credit the copyright holders of the images reproduced in this book. However if any credits have been inadvertently omitted the publisher will endeavour to incorporate amendments in future .
