The Non-Designer's Design Book- P3: So you have a great concept and all the fancy digital tools you could possibly require—what's stopping you from creating beautiful pages? Namely the training to pull all of these elements together into a cohesive design that effectively communicates your message. Not to worry: This book is the one place you can turn to find quick, non-intimidating, excellent design help. In The Non-Designer's Design Book, 2nd Edition, best-selling author Robin Williams turns her attention to the basic principles of good design and typography. All you have to do is follow her clearly explained concepts, and you'll. | Part 1 Design Principles Sometimes the mere suggestion of a repeated element can get the same results as if you used the whole thing. Try including just a portion of a familiar element or use it in a different way. Today s Special If an image is familiar to a reader all it takes is a piece of it to help the reader make the connection. Catch em while you can Grab a FREE bag of green chile next time you re downtown It s Santa Fe Chile Fiesta This chile pepper image of course has been used on all of the Chile Fiesta s promotional material. Here once again we see the advantage of using just part of a recurring image the reader actually sees the whole pepper. This means your ad is virtually twice the size for the same price. FOUR REPETITION El Repetition also gives a sense of professionalism and authority to your pieces. It gives your reader the feeling that someone is in charge because repetition is obviously a thoughtful design decision. Mike plus Wendy equals a baby You re invited to a You never know when you ll be called on to host a baby shower when this happens you ll know to repeat elements on the invitation envelope party signs and thank-you notes to tie them all together. Your guests will be so impressed and will think you hired a professional to do the design work. for Mike fjrown aturJay Qct Ler 28 2 30 4 30 pm. A. We don t know if it s a boy or girl we want the magical surprise B. Wendy and Mike have registered with Robin s Baby Registry. You can check with the folks there to see what they still need. C. Please RSVP to Wendy by October 16. Part 1 Design principles Summary of repetition__ A repetition of visual elements throughout the design unifies and strengthens a piece by tying together otherwise separate parts. Repetition is very useful on one-page pieces and is critical in multi-page documents where we often just call it being consistent . The basic purpose The purpose .