Chương 5. Tạo ra "những lời sáo rỗng", Glamour, và uy tín để có được giá cao hơn, thị trường cho các thuộc tính của bạn. ĐIỂM CHÍNH: đặc biệt, thêm những lời sáo rỗng "để tài sản của bạn. Hãy cho khách hàng cuối cùng trong chất lượng cảm nhận của bạn. | 5 The Trump Touch Create Sizzle Glamour and Prestige to Get Higher-Than-Market Prices for Your Properties Key Point Be distinctive add sizzle to your property. Give your customers the ultimate in perceived quality. Understand your buyers and tenants lifestyles. Know what your customers will pay extra for and what they won t. 99 A key part of Trump s real estate investing philosophy is his passion to ensure that whatever he is building or renovating is the epitome of its type in terms of quality prestige beauty workmanship and meticulous detail. The creation of perfection is why in 2003 nine out of the top ten highest selling condominium residences in New York City were in buildings built by Trump. Trump properties consistently command a high premium over comparably located and comparable sized properties because of the special exciting features that embody what the industry recognizes as the Trump Touch. If you want willing buyers to pay higher prices for your real estate you must include unusual dazzling features that will appeal to buyers or tenants on several emotional levels. Trump Tower on 5th Avenue is a prime example of how this kind of sizzle can increase the value of a property far beyond the cost of creating the sizzle. In the following case study you ll learn techniques that Trump uses to get the highest prices in the market for anything he sells or rents. I ll also show you how you can apply the same techniques on a smaller scale to your own real estate investments. INVESTING CASE STUDY Trump Tower on 5th Avenue Imagine yourself in midtown Manhattan walking down the most fashionable part of 5th Avenue. When you get to 56th Street your breath is taken away by a towering modern distinctive building with a .
