Tham khảo tài liệu 'kaplan toefl ibt fourth edition part 36', ngoại ngữ, toefl - ielts - toeic phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Chapter 2 Listening 237 customers the better it can serve them. Marketers wanting to influence consumers buying behavior must understand what goes on in the minds of consumers during the decision process and the factors both personal and outside that affect consumers piefercnccs choices and spending. Let s look at some of these personal factors. A consumer s demographic characteristics which include age. gender race marital status housing and number of children affect a person s buying behavior and purchasing power. Take a minute and think about how your buying behavior differs from that of your parents. Think about how your mother buying behavior differs from your father college students like yourselves spend differently than the CEO of a top American company and certainly television programs products or ads that appeal to you would new appeal to your parents. Can you give me any examples pause Naomi Student 2 Yeah like. a little embarrassed well my parents watch the news every night before dinner and following the news they watch more kinds of current affairs type shows. Now I guess I should be keeping up with what s going on in the wot Id but 1 hate watching the news. It s just too depressing. Professor Ok. perfect. So what do you watch Student 2 No Can t say Student 1 Goon Student 2 Um. Ok. The Gibson Girls confessionallyl Il s my guilty pleasure. Student 1 Oh brother Professor Ok. No it s good. So companies use these demographic characteristics to divide the market into segments in order to position a product. A demographic segmentation might include single 13-25 year old women working mothers with professional degrees and two children or more white male senior citizens or professional single Lacino-Americans grossing 40 000 or more annually. Student 2 Wow that s pretty specific huh Professor Yes it is. KAPLAN Copyrighted material 258 TOEFL BT CD2. Track 33 Inference Questions Narrator Question IS Narrator What does the .
