Hello, fellow marketer; Social media is hot. And for businesses it represents a marketing opportunity that transcends the traditional middleman and connects companies directly with customers. This is why nearly every business on the planet—from giants like Starbucks and IBM to the local ice cream shop—are exploring social media marketing initiatives. A year ago, businesses were uncertain about social media. Now it's here to stay and companies are rapidly adopting social media marketing. Much like email and websites first empowered businesses, social media is the next marketing wave. If you're in charge of marketing your business, you'll want to closely. | 2010 SOCIAL MEDIA MARKETING INDUSTRY REPORT How Marketers Are Using Social Media to Grow Their Businesses APRIL 2010 BY MICHAEL A. STELZNER Sponsored by Social Media AJTX Examiner Copyright 2010 Michael A. Stelzner Letter from the author. Hello fellow marketer Social media is hot. And for businesses it represents a marketing opportunity that transcends the traditional middleman and connects companies directly with customers. This is why nearly every business on the planet from giants like Starbucks and IBM to the local ice cream shop are exploring social media marketing initiatives. A year ago businesses were uncertain about social media. Now it s here to stay and companies are rapidly adopting social media marketing. Much like email and websites first empowered businesses social media is the next marketing wave. If you re in charge of marketing your business you ll want to closely examine the following pages. My team turned over every rock looking for the not so obvious findings among this content-rich data. We set out to uncover the who what where when and why of social media marketing with this report. Nearly 1900 of your peers provided the kind of insight you won t find elsewhere. If you re still unsure about social media marketing I hope that these findings will help push you over the edge. If you re already on board examine what your peers are doing and use this study to persuade others . I hope you enjoy the report If you find value here please let your peers know about this report. You can find the original page for the report here http social-media-marketing-industry-report-2010 All my best Michael A. Stelzner Founder Join the discussion on Facebook at http smexaminer Copyright Statement All content 2010 by Michael A. Stelzner - Copyright holder is licensing this under the Creative Commons License Attribution-Noncommercial-No Derivative Works Unported http licenses
