Kế hoạch xây dựng thương hiệu Kotex từ năm 2003 thông qua chương trình public sampling. | ACTION PLAN on Kotex Softina Public Sampling January 2003 Conducted for Kimberly Clark Shaping OUR FUTURE together CONTENTS Project Description 3 Project Organization 5 Preparation 7 Report 9 Appendixes 10 Fieldwork Process 11 Recording Form 12 KC Approval 13 PROJECT DESCRIPTION Technique: F2F intercept sampling, giving samples in one way to only target respondent going in or out location. Product: Kotex Softina. Target respondents: Female white collar aged 22-40. Student girls aged 19-25 Other active women aged 18-40 Number of samples given to each respondent: One sample per target. PROJECT DESCRIPTION Kind of public location, Area and Sample Size: Kind of public location: Offices Universities/ Colleges/ Night learning centers Entertainment locations Women clubs, cultural houses, water parks, women aesthetic and sport centers, beauty salon, discotheque Shopping Centers Hypermarkets/ Trade Centers. Supermarkets. (Note: Hypermarkets/ Trade Centers are in top priority of doing | ACTION PLAN on Kotex Softina Public Sampling January 2003 Conducted for Kimberly Clark Shaping OUR FUTURE together CONTENTS Project Description 3 Project Organization 5 Preparation 7 Report 9 Appendixes 10 Fieldwork Process 11 Recording Form 12 KC Approval 13 PROJECT DESCRIPTION Technique: F2F intercept sampling, giving samples in one way to only target respondent going in or out location. Product: Kotex Softina. Target respondents: Female white collar aged 22-40. Student girls aged 19-25 Other active women aged 18-40 Number of samples given to each respondent: One sample per target. PROJECT DESCRIPTION Kind of public location, Area and Sample Size: Kind of public location: Offices Universities/ Colleges/ Night learning centers Entertainment locations Women clubs, cultural houses, water parks, women aesthetic and sport centers, beauty salon, discotheque Shopping Centers Hypermarkets/ Trade Centers. Supermarkets. (Note: Hypermarkets/ Trade Centers are in top priority of doing sampling). Areas & sample size: AREA SAMPLE SIZE HA NOI 50,000 DANANG 11,000 CANTHO 9,000 HCMC 90,000 TOTAL 160,000 PROJECT ORGANIZATION Sample Size for each kind of location: Note: In each area, the sample size of each kind above may be shared together. Quality Control: No back-check on Public Sampling The project quality will be controlled at sampling points. Timing: 01 March 2003 – 12 March 2003 AREA HA NOI DANANG CANTHO HCMC TOTAL SAMPLE SIZE 50,000 11,000 9,000 90,000 160,000 Offices 6,000 1000 700 17,000 14,000 Universities/ Colleges/ Night learning centers 29,000 6,000 5,800 25,000 65,800 Entertainment Locations 5,000 3,000 2,500 3,000 33,500 Shopping Centers 8,000 1,000 - 25,000 34,000 Sampling Location 500 110 90 900 1,600 PROJECT ORGANIZATION 4. Location Frequency: Offices: One office / 01 sampling session. Schools: One school or center / 01-03 sampling session. Sampling sessions for classes in the morning, and/or in the afternoon, and/or in the evening. At .
