Marketing is the process which, of any function, any exchanges or other activities - whether they involve "war" between competitors - which can create easily identifiable by the value making it necessary to satisfy the needs of those involved in the transaction. | Business Web Strategy: Design, Alignment, and Application Latif Al-Hakim University of Southern Queensland, Australia Massimo Memmola Catholic University, Italy Information science reference Hershey • New York Director of Editorial Content: Kristin Klinger Managing Development Edtior: Kristin Roth Editorial Assistant: Rebecca Beistline Director of Production: Jennifer Neidig Managing Editor: Jamie Snavely Assistant Managing Editor: Carole Coulson Typesetter: Lindsay Bergman Cover Design: Lisa Tosheff Printed at: Yurchak Printing Inc. Published in the United States of America by Information Science Reference (an imprint of IGI Global) 701 E. Chocolate Avenue, Suite 200 Hershey PA 17033 Tel: 717-533-8845 Fax: 717-533-8661 E-mail: cust@ Web site: and in the United Kingdom by Information Science Reference (an imprint of IGI Global) 3 Henrietta Street Covent Garden London WC2E 8LU Tel: 44 20 7240 0856 Fax: 44 20 7379 0609 Web site: Copyright © 2009 by IGI Global. All rights reserved. No part of this publication may be reproduced, stored or distributed in any form or by any means, electronic or mechanical, including photocopying, without written permission from the publisher. Product or company names used in this set are for purposes only . Inclusion of the names of the products or companies does not indicate a claim of ownership by IGI Global of the trademark or registered trademark. Library of Congress Cataloging-in-Publication Data Business web strategy : design, alignment and application / Latif Al-Hakim and Massimo Memmola, editors. p. cm. Includes bibliographical references and index. Summary: "This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web"--Provided by publisher. ISBN 978-1-60566-024-0 (hbk.) -- ISBN
