Through the summer of 1997 the Dow Jones Industrial Average hit new high after new high, continuing the breathtaking advance it began seven years earlier. It took ninety years for the average to make its first thousand - oint gain, Now it hurdled each new barrier in a matter of months. | Also by David Dreman The New Contrarian Investment Strategy Contrarian Investment Strategy Psychology and the Stock Market CONTRARIAN INVESTMENT STRATEGIES THE NEXT GENERATION Beat the Market by Going Against the Crowd DAVID DREMAN SIMON SCHUSTER SIMON SCHUSTER Rockefeller Center 1230 Avenue of the Americas New York NY 10020 Copyright 1998 by David Dreman All rights reserved including the right of reproduction in whole or in part in any form. Simon Schuster and colophon are registered trademarks of Simon Schuster Inc. Designed by Pagesetters IPA Manufactured in the United States of America 10 987654321 Library of Congress Cataloging-in-Publication Data Dreman David N. Contrarian investment strategies the next generation beat the market by going against the crowd David Dreman. p. cm. Includes index. 1. Speculation. 2. Stocks. 3. Investments. I. Title. 1998 228 dc21 98-14660 CIP ISBN 0-684-81350-5 This publication contains the opinions and ideas of its author and is designed to provide useful advice in regard to the subject matter covered. It is sold with the understanding that the author and publisher are not engaged in rendering legal financial or other professional services. If the reader requires expert assistance or legal advice a competent professional should be consulted. The author and publisher specifically disclaim any responsibility for liability loss or risk personal or otherwise that is incurred as a consequence directly or indirectly of the use and application of any of the contents of this .