Design Creativity 2010 part 34. What is ‘design creativity’? It is impossible to answer this question without considering why human beings can – and do – ‘design’. Design creativity is instrumental in not only addressing social problems faced across the world, but also evoking an innate appreciation for beauty and a sense of personal contentment. | Poetry and Design Disparate Domains but Similar Processes 319 control to determine what will spark that feeling but they are able to put themselves on the path. Participant 3 described their writing process as being focused on solution generation that is not solely dependent upon feeling inspired. As they put it laying it down is almost a different process. It s just that you re into more of a sense of work about it . You re not hanging around waiting to be inspired you re sort of getting on with it and somewhere in the getting on with it something good will happen . Our interpretation of this is that only by producing something can it later be evaluated. Such a solution focus is consistent with Cross 2006 claim that design progresses in a highly solution-focused way. Participant 1 indicated that to pursue their writing they used a relaxation technique which I think helps you separate yourself from your ordinary everyday life . This statement points to Participant 1 s belief that there are different mental spaces with the creative space being different from the one normally used when dealing with daily occurrences. They went on to describe their theory of the imagination you don t imagine something up you always have to look at something in order to get the information because your information isn t in your head. You go out and look at the details you go spy on people which is a lot of fun. You go to coffee shops and you look and you listen and you try to use all of these details and you take that information home and you do your relaxation technique and then you embroider once you ve freed your mind . Participant 5 is unusual within the sample because while the other individuals seem to be describing a process that exists at a point that varies along a continuum Participant 5 instead seems to describe these different points along this continuum as within their normal range of writing processes. They state that Sometimes very occasionally I will sit down .
