Design Creativity 2010 part 8. What is ‘design creativity’? It is impossible to answer this question without considering why human beings can – and do – ‘design’. Design creativity is instrumental in not only addressing social problems faced across the world, but also evoking an innate appreciation for beauty and a sense of personal contentment. | Design Research and Designing The Synergy and The Team 59 3. Design projects conducted by students. The examples are 1. SNS-based Health Care Service Design for Teenagers. 2. Integrated Service and Brand Design for Small Medical Clinics in Seoul Metropolitan City. In both of the example projects tight collaborations between the CDI research team and medical care experts are being made. D Combined design and research projects with government sponsors Some research projects have inherent designing activities so that new findings are used in designing with certain goals. In this kind of projects the project team can be composed of design consultancies and research institutions where designing tasks are mainly conducted by design agencies with strong collaboration with research institutions. An example of this category is LED Lighting Design based on User Emotional Experiences 4 The Synergy between Design Research and Designing Investigative design projects employed to analaze design processes Park and Kim 2007 or to evaluate some aspects in designing acitivites Kim et al 2007 would rather serve for the sake of research. Here the critical aspect is that the experiment designing project would be as similar as possible in real designing to rule out the effect of experimental settings. Thus we do not consider these projects would get any benefit from the research side. As a way to argue for synergy between design research and designing project a few example cases are highlighted. To demonstrate the PSS design methodology and its constituents research outcomes a significant design project has started with used clothes reuse issues Kim et al 2010-b . The resulting designing outcome is a PSS called Used Clothes TakeIN which takes used clothes back in usage where totally different user experience values are achieved compared with the usual used clothes bins. This designing project was conducted by the research team who developed the E3 value concept Cho et al 2010 and the PSS
