Design Creativity 2010 part 9. What is ‘design creativity’? It is impossible to answer this question without considering why human beings can – and do – ‘design’. Design creativity is instrumental in not only addressing social problems faced across the world, but also evoking an innate appreciation for beauty and a sense of personal contentment. | Not from Scratch The DMS Model of Design Creativity 69 sai iunpoddo leAsujai aiouj - gniuys jp spedse aiouj oi uopuenv saijiunjjoddo eA9ij 9j ss9 - gniugs p spedse jawej q uopuenv waned uoipAipe IAq peuiwjejep si ssaippe SUOI E O 6U ddE J9A0 ui pajcqs Buiueaw pappy uoipunj uqjHAipe Xijids uqpunj uoip upa ph UDREAipEMCn uoquapB pasnaoj UOIJEAipE L H H uoipana pasnoojaQ ---l qqBssajppE papoo peyiqupia o E __J ro w 0 o c o o Flexibility Sensitivity Visual literacy Expertise Associative divergent thinking Analytic convergent thinking Meaningful alternative interpretation of stimuli Expanded memory in domain Structured random search Hunt for stimuli Long chain of associations Ability to abstract and transform Conceptual fluidity Fig. 7. Designer-Memory-Stimuli DMS links 70 G. Goldschmidt References Amabile TM Conti R Coon H Lazenby J Herron M 1996 Assessing the work environment for creativity. The Academy of Management Journal 39 5 1154-1184 Cardoso C Badke-Schaub P 2009 Give design a break The role of incubation periods during idea generation. In Proceedings of ICED 09 Stanford University 2 383394 Casakin H Goldschmidt G 1999 Expertise and the use of analogy and visual displays implications for design education. Design Studies 20 2 153-175 Chase WG Simon HA 1973 The mind s eye in chess. In Chase WG ed. Visual information processing. New York Academic Press Inc. Curtis WJR 1986 Le Corbusier ideas and forms. New York Rizzoli Do EY-L Gross MD 1995 Drawing analogies finding visual references by sketching. In Proceedings of Association of Computer Aided Design in Architecture ACADIA Seattle WA 35-52 Eckert CM Stacey MK 2000 Sources of inspiration a language of design. Design Studies 21 5 523-538 Gabora L 2010 Revenge of the neurds characterizing creative thought in terms of the structure and dynamics of memory. Creativity Research Journal 22 1 1-13 Gardner H 1988 Creativity An interdisciplinary perspective. Creativity Research Journal 1 1 8-26 Goldschmidt G 1994 .
