Design Creativity 2010 part 17. What is ‘design creativity’? It is impossible to answer this question without considering why human beings can – and do – ‘design’. Design creativity is instrumental in not only addressing social problems faced across the world, but also evoking an innate appreciation for beauty and a sense of personal contentment. | Create Adaptive Systems through DNA Guided Cellular Formation George Zouein1 Chang Chen2 and Yan Jin2 1 Honda R D Americas Inc. USA 2 University of Southern California USA Abstract. How to design functional systems that can adapt itself to the changing operation environment is a challenge for the design community. We take a naturalistic design approach by exploiting the natural design process and mimicking its DNA based way of capturing representing and applying design information pertaining to needed functions and changing operational situations. Utilizing design DNA and a priority distribution mapping technique mechanical cells form a functional system through self-organizing. Keywords Design synthesis bio-inspired design selforganizing cellular formation 1 Introduction Research on design creativity has mostly been concerned with understanding how human designers create their design ideas and with developing better ways to help designers be more creative. Another drastically different way to pursue the same research is to investigate how Mother Nature created and keeps creating new creatures and novel phenomena. Biomimetic design is an evolving area where researchers attempt to find ways to take advantage of the design ideas that the nature has already created Sarikaya 1994 Vincent and Mann 2002 Chu and Shu 2004 . Furthermore using genetic algorithms and genetic programming techniques which somehow mimic the idea generation process of the nature researchers were able to use computers to help generate novel solutions to some engineering problems. Putting aside the philosophical discussion we may observe that human design and natural design are very much distinct from each other human design is more purpose or function driven and takes a top-down approach while natural design is arguably much less purposeful and follows a bottom-up approach. These two forms of design are dictated by the difference in the ways the designs are realized. Humans can make things the way