Design Creativity 2010 part 18. What is ‘design creativity’? It is impossible to answer this question without considering why human beings can – and do – ‘design’. Design creativity is instrumental in not only addressing social problems faced across the world, but also evoking an innate appreciation for beauty and a sense of personal contentment. | Developing a Coding Scheme to Analyse Creativity in Highly-constrained Design Activities 159 and coding could not begin until the design activity had finished. Table 2. Sequence of activities for the experiment Activity description Researcher ID role played designerresearcher 1st round of design and analysis Development of the 1st coding scheme Creative Modes of Change TJH researcher Briefing on the highly-constrained design task HY designer Development of design ideas HY designer Review and iteration of the design ideas HY TJH designer Coding the design ideas using 1st coding scheme HY researcher Assessing the quality of design ideas using company s Criteria Decision MCDA table HY TJH designer Inter-observer coding of the design ideas using 1st coding scheme TJH EAD researcher 2nd Round of design and analysis Development of the 2nd coding scheme HY researcher Development of design ideas - With creativity tools HY designer Coding the design ideas using 2nd coding scheme HY researcher Assessing the Quality of design ideas using the company s MCDA table HY TJH designers Analysis of results all researcher A Logitech digital pen and paper note book was used to convert and store a digital copy of the design sketches and written notes that the designer created though the process. The digital notebook also contained a column that was used by the researcher to code the design outputs. Almost all of the design outputs were also modeled using computer-aided design CAD and it is these representations which were then presented in sequence with significant descriptive notes that were formally coded. The design task itself is not described in this paper as it is a real task previously performed in industry and the researchers are planning to compare the outputs from the experiment with those from industry Table 2 above describes the sequence of activities that took place in the experiment and highlight the particular roles that the various researchers referred to as HY TJH and .
