When you have a defined task and want to generate many, varied or unusual ideas/options | Brainstorming When You Use It When you have a defined task and want to generate many varied or unusual ideas options You will need - a Problem Owner who is responsible for the content the ideas of the session - a Facilitator to look after the process how the group goes about generating the ideas - flipcharts with sufficient paper markers and masking tape to record the ideas How You Use It Brainstorming is a widely used creativity tool and also the most misunderstood and misused To brainstorm effectively - the Facilitator explains and writes up the rules of brainstorming for everyone to follow - the Problem Owner gives a very brief background to the task and answers any factual questions the group may have - the group then generates ideas which are recorded on flipcharts as they are generated literally and legibly - The facilitator records the ideas and polices the rules and checks with the problem owner every 10-15 minutes that the session is going in the right direction