The Marketing Research Industry: Evolution of the Industry • Charles Coolidge Parlin is known as the “father of marketing research.” The Marketing Research Industry: Evolution of the Industry • Parlin conducted the first continuous marketing research in the early 1900s for the Curtis Publishing Company. | The Marketing Research Industry The Marketing Research Industry Evolution of the Industry Charles Coolidge Parlin is known as the father of marketing research. Ch 3 2 The Marketing Research Industry Evolution of the Industry Parlin conducted the first continuous marketing research in the early 1900s for the Curtis Publishing Company. The purpose of Parlin s research was to increase advertising for The Saturday Evening Post magazine. Ch 3
