Testing for Differences Between Two Groups or Among More than Two Groups. Why Differences are Important • Market segmentation holds that within a market, there are different types of consumers who have different requirements, and these differences can be the bases of marketing strategies. | Testing for Differences Between Two Groups or Among More than Two Groups Why Differences are Important Market segmentation holds that within a market there are different types of consumers who have different requirements and these differences can be the bases of marketing strategies. Ch 17 2 Why Differences are Important Some differences are obvious -differences between teens and baby boomers music preferences. Other differences are not so obvious and marketers who discover these subtle differences may take advantage of huge gains in the marketplace. Ch 17
