Tạo mẫu tại Dan4, Inc Làm thế nào để bạn thử nghiệm tại Dan4? Chúng tôi sử dụng ba cách cơ bản tạo mẫu tại Dan4. Trước tiên, chúng ta thấy mẫu như là một phần tự nhiên của DAN4 thiết kế là một thực hành thiết kế chuyên dụng để tạo các ứng dụng phần mềm rõ ràng và hấp dẫn, giao diện thiết bị và dịch vụ đa kênh. | CASE STUDY 6 Prototyping at Dan4 Inc. How do you prototype at Dan4 We use prototyping essentially three ways at Dan4. DAN4 is a design practice dedicated to creating clear and engaging software applications device interfaces and multichannel services. First we see prototyping as a natural part of the design process allowing us to capture communicate and manipulate our ideas quickly and fluently. In a way prototyping is designing. For us creating prototypes is not a tangential task or a project luxury. It is simply good design practice. Second prototypes are useful props during user research and user testing. During the early days of a project when we are seeking insights and inspiration prototypes can help stimulate responses from users that reveal opportunities or risks about a concept. After the research phase we frequently user-test prototype designs helping us identify design problems and validate our design decisions. FIGURE Keynote prototype for a messaging platform. A video of the prototype and how-to information can be found at prototyping. Last we always look for opportunities to adapt and reuse our prototypes for instance to support formal design specification documents where the prototypes are referenced during the development process. We ve also used prototypes to help with marketing efforts product demos and investor presentations. How do you choose your prototyping approach We factor in the usual constraints time budget and scope but also how the wider development team works and how the prototypes could be reused. For example we will consider the tools being used the development approach workflows and degree of project formality. From there we choose the fidelity and the technology for the prototypes. Can you provide some examples While working on a location-based messaging platform for small retailers and franchisees we wanted to help 158 CHAPTER 7 CASE STUDY 6 Download from shopkeepers envision the richness of an
