Nếu ứng dụng của bạn có công ty mẹ thông tin thứ cấp, miễn phí so với trả tiền, vị trí thông tin-điều quan trọng là xem xét mối quan hệ của nó với tên ứng dụng. Ví dụ, Read It Later là 13 ký tự, vì vậy các nhà sản xuất quyết định đưa thông tin miễn phí so với thanh toán bằng biểu tượng ứng dụng (hình 11,10). | TIP If you plan to localize your app make sure the name is appropriate for the target regions. A well-known example of a name that was not considered for localization was a Jaguar model named Mist. In German mist translates to the equivalent of muck. If your app has secondary information parent company free versus paid location information it s important to consider its relationship to the app name. For example Read It Later is 13 characters long so the makers decided to place free versus paid information in the application icon FIGURE . On the other hand Not For Tourists is 16 characters and it would be impossible to show the name plus the city. Instead the icon symbol is shown in the application icon and the city name is used for the guide below FIGURE . FIGURE Read It Later application icon FIGURE Not For Tourists application icon TRADEMARKS Trademarks identify a company as the source of a product or service. They may take the form of a logo symbol monogram or other visual element. Choosing a trademark form depends on your app name concept and branding goals. In most cases you may find that a combination is most effective . logo and symbol trademarks . Logos Logo is derived from the Greek logos and is short for logotype. In essence logos are letter type customized for a particular company or product name. Although logos can work well within the app navigation bar they tend to be too large when applied to application icons. Instead of trying to shrink the logo apps may show the first letter on the application icon. This approach tends to be most effective for established brands for example most Facebook users instantly recognize the lowercase f FIGURES . facebook L 9 u FIGURE Facebook s logo in the app header FIGURE Facebook s app icon Symbols One of the best-known symbols is the old rainbow Apple icon with a single bite taken out of it most people around the world can recognize the Apple brand even without the .
