Welcome to The Dumbest Moments in Business History. This volume is a collection of cautionary tales from which we all can learn valuable lessons about how not to conduct business. A bad idea has to start somewhere. It's that old business maxim: You can's make a defective omelet without designing a really inefficient, expensive and dangerous way of breaking some eggs. Welcome to R& D. | The most hilarious work of non-fiction I ve ever read. Bruce McCall humorist for The New Yorker NOT FOR PUBLIC RELEASE 11 h r m lAiihUl iK BR BP BRB USELESS PRODUCTS RUINOUS DEALS CLUELESS BOSSES AND OTHER SIGNS OF UNINTELLIGENT LIFE IN THE WORKPLACE ADAM HOROWITZ and the editors of BUSINESS PORTFOLIO THE DUMBEST MOMENTS IN BUSINESS HISTORY Adam Horowitz is the deputy editor of Business and a creator of The 101 Dumbest Moments in Business one of the magazine s most popular annual features. He and his fellow editors are based in San Francisco. Which is good because a number of restaurants in his former home of Santa Fe in not-at-all-dumb moments of business judgment have banned him for publicly ridiculing their shortcomings. Visit Business online at . NOT FOR PUBLIC RELEASE The Dumbest Moments in Business History NOT FOR PUBLIC RELEASE Adam Horowitz USELESS PRODUCTS RUINOUS DEALS CLUELESS BOSSES AND OTHER SIGNS OF UNINTELLIGENT LIFE IN THE WORKPLACE and the Editors of Business Compiled by Mark Athitakis and Mark Lasswell .
