Inside The Minds into each campaign. As media outlets and communications tools proliferate, it becomes increasingly important for PR campaigns to reach constituents at every touch-point. PR professionals must become adept at using traditional channels, such as print and broadcast outlets, as well as new e-mail, webcast, and other technologically-enabled channels. Sixth, they must develop campaigns that directly target a wider set of influencers and tastemakers to validate the client’s brand leadership and maintain the perception of innovation. Journalists aren’t the only audience businesses need to reach. Analysts, investors, employees, and consumers have prominent roles in the success of a company,.
