Inside The Minds either born with or you’re not. The most effective PR professionals like working with journalists, and they understand the news business. They also possess a gift for translating complex information into straightforward, easily accessible language. Those who excel at PR understand their client’s target audience and craft messages that elicit an action or response from that target audience. The most important attribute for success in public relations is the desire to work hard. These days, too many people come into the profession thinking if they understand some of the technical details of what we do, they will automatically.
