Inside The Minds Finally, you must be optimistic and, at the same time, honest and realistic. Your relationship with clients, as with colleagues and employees, is built on trust. Be fair. Be upfront and totally truthful about what can be delivered. All of this leads to long-term client and employee loyalty – in my opinion the true measure of success in any business. As founder and president of Lou Hammond & Associates, Lou Rena Hammond has transformed a three-employee, three-client company into an award-winning independent marketing communications agency with 35 employees and more than 30 prestigious clients. Over the past 16 years,.
