Inside The Minds To help a company achieve its visibility goals, we look at many factors. These include the unique aspects of their product or product portfolio, points of differentiation from the competition, or a unique method of producing a product. We examine corporate strategy, looking to see if the company was built using an interesting business model, or, better yet, a model that’s never been used before. Our job is to leverage the unique aspects of the company to establish the perception of leadership in a niche area, wherever possible. It might be a new food item from McDonald’s, for.
